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51³Ô¹ÏÍø-IIT co-hosted halal innovation webinar empowers Northern Mindanao, taps Indonesian expertise for economic growth

Dec 18 2025

51³Ô¹ÏÍø-IIT's Center of Hospitality and Tourism Innovation, and Department of Hospitality and Tourism Management of CEBA successfully hosted the webinar, "Empowering Northern Mindanao through Halal Innovation: Building a Competitive and Inclusive Economy," exceeding the core objectives of promoting awareness and strengthening knowledge about the halal industry's potential to drive regional economic growth.

The event saw strong engagement with 297 attendees, and the subsequent evaluation survey achieved a healthy 47.47% response rate from 141 respondents. The audience was notably academic-focused, with a significant majority identifying as students (86.5%) and female (75.9%). Participants primarily sought practical and technical knowledge, specifically highlighting their desire to understand "Halal standards, certification processes, food safety practices, and the proper handling and preparation of Halal products".

A significant strength of the webinar was the quality of its content and delivery, which benefited from international partnership and industry-specific expertise. Resource speakers included Dr. Diah Setyawati Dewanti, from the Faculty of Economics and Business of Muhammadiyah University of Yogyakarta, Indonesia, and Mr. Asmoro Handriyanto, General Manager of Grand Rohan Hotel, Yogyakarta.

The presentations, delivered in collaboration with the Scholarly Synergy Guild, which is the special events class of MaED, were praised for being clear, engaging, and well-structured. Participants noted the presenters' strong mastery of the subject matter, which made complex halal concepts accessible. Furthermore, the speakers were commended for effectively linking halal innovation to broader economic opportunities, bolstering the relevance of the discussion to the region's 10 development goals.

While the session was deemed a success, the comprehensive evaluation analysis provided several actionable recommendations to guide future educational programming and ensure it continues to strengthen the local halal ecosystem.

The positive feedback confirms high audience enthusiasm for the topic. The demand for deeper dives into certification, market opportunities, and proper handling procedures will serve as a guide for developing future comprehensive and hands-on training programs. Implementing these recommendations is expected to strengthen local enterprises and accelerate the growth of a sustainable halal ecosystem in Northern Mindanao.

 

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